3/27/2023 0 Comments Blue pill red pill![]() ![]() As we covered back in October, Spotify shares dipped after their earnings call, in which CEO David Ek announced price increases coming in 2023. Most of what we’re reporting on today has been released in the past week, but in the interest of gathering everyone together, we’ll open with Spotify. Manuela: It’s time for what’s becoming a quarterly event here on The Download: quarterly earnings reports are here! Podcasting has the flexibility and staying power to capitalize on sports fandom’s dedication for their favorite pastime and make sporting content a perennial avenue for advertisers. Traditional media has spent decades refining their infrastructure around courting sports fans when players are on the court. Locked On Podcast Network CEO David Locke reports listenership spikes more during off-season times like trade deadlines than during important games during the normal season. Regardless of a show’s popularity, the CPM of a sports podcast has the benefit of flexibility even in the off season. Major shows that cover entire leagues or sports news in general can provide the benefit of reach, but fan-led shows that focus on specific teams tend to be more targeted and affordable, he said.” “A good sports-podcast media plan includes both, according to Abraham. Steven Abraham, president of the Oxford Road, said the agency’s biggest clients are interested in the space due to its reach with an active and engaged audience. Several of Meyers’ sources stress that sports is one of the most in-demand podcast genres for ad buyers. “The sports podcast genre is among the top five most popular in the US, according to Edison Research, and the percentage share of ad revenue for that category more than doubled from 2020 to 2021, according to the Interactive Advertising Bureau.” Shreya: There’s no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBrew’s Alyssa Meyers highlights how podcasts can easily fill that gap the rest of the year. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space PT at the same website.This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Need more? The film's first trailer comes out Sept. Is that Reeves as Neo about to step off a towering building? Yikes. The black cat that famously proved a "glitch in the matrix" shows up again, as do the iconic dripping green computer code, body morphing, frozen-in-midair leaps and more. Not only does each choice deliver slightly different footage, but you can return to the site at a different time and see different scenes. Once you've watched one teaser, click the other pill and watch another one. The red-pill choice results in narration from Yahya Abdul-Mateen II, while the blue-pill choice delivers Neil Patrick Harris - both are actors in the new movie. To try it out, go to and click on one of the pills. Both options give them peeks at the upcoming film, and whichever one they choose first, they can go back and make another choice to see different footage. Now the website for The Matrix Resurrections, the fourth film in the series, asks fans to make a similar choice.īut Matrix fans get a better deal than Neo. Take the blue pill and return to what he thinks is his normal life, or take the red pill and join the rebellion against the enslaving machines. In the 1999 film The Matrix, Morpheus (Laurence Fishburne) offers Neo (Keanu Reeves) a choice. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |